1. Myth: Life Coaching is therapy in disguise and people can turn to it to avoid the stigma associated with psychotherapy and counselling.
Reality: Coaching is not therapy. Therapy often addresses dysfunction, whereas coaching enables a functional person to move forward and achieve greater success. However, there are similarities between coaching and therapy. Firstly, both disciplines help us to recognise the limiting nature of some of our internal beliefs and feelings. Secondly, both enable us to understand that by altering our self-limiting beliefs we can achieve the outcomes we really want.
Here, it is the responsibility of a coach to help a client identify the extent to which their self-limiting belief is a barrier to their success and enable them to forge an empowering path to overcome the obstacles in the way of their success.